Case Study
How we have helped the business grow
Visbion Ltd is a leading supplier of digital image management solutions for the veterinary, healthcare and life sciences markets.
3 years ago we started working with Visbion at a time when the company's cutting edge technology was proven in the veterinary market but was not so widely recognised in the healthcare sector.
Our first task was to create a new corporate identity which reflected the brand qualities. The new identity featured a clean, uncluttered clinical look using only 3 colours in the design and was quickly rolled out throughout all marketing collateral.
At the same time, we put together a comprehensive PR plan to make sure that the Visbion name was appearing regularly in the relevant publications. Having researched the media in each of the market sectors, we were able to create and distribute regular press releases announcing new contracts, new partnerships, new products and new staff. We worked hard to build relationships with the relevant editors and by providing them with well written releases, our stories were regularly published.
In 2009, our involvement with Visbion increased and we started to manage all areas of marketing for the company, working closely with the management team. Continuing to make PR activity a priority, the healthcare decision makers were starting to see Visbion at all the relevant trade shows and appearing regularly in the news with success stories and positive messages. With an expanded professional sales team on board, Visbion went from strength to strength.
In January 2011, we launched a new website for the Veterinary market and a new site for Healthcare has just gone live. We continue to focus on PR and ensure maximum exposure for the Visbion brand.
Visbion has quickly established itself as a leading provider of tailored image management systems and connectivity solutions. Offering robust cutting edge technology and first class customer service, the company continues to grow and we look forward to working with them for many years to come.
"Verity and the team work closely with us and really understand our business. They provide an outstanding service and achieve excellent results"
Stefan Claesen, CEO, Visbion Ltd
